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National Cheng Kung University
 
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Editor-in-Chief: Cheng-Chang Lin
 

Frequency: Quarterly
ISSN:1029-3132
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March - June - September - December
 
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Volume 2 Number 1 (May 1997)
Current Issue

1 Communication Between Advertising Research and Other Disciplines: A Citation Analysis
Chien-Huang Lin
Abstract  PDF
 
13 On Analyzing Taiwan National Health Insurance Plan: The Class Dominance Characteristic Model
William W. Sheng, Shu Ning Liou
Abstract  PDF
 
33 The Valuation of Stocks Issued with Conditional Contingent RightsThe Case of China Steel Corporation
Hsinan Hsu, Rem-Jay Hung
Abstract  PDF
 
45 Difference of Consumers' Quality Attitude toward Domestic Goods and Imported Goods
Cheng-Kang Lee
Abstract  PDF
 
59 Corporate Culture, Oecision Making Sty le and Management Stategies : An Empirical Study of Business Operation Between China Steel Co. and Formosa Plastic Co.
Wann Yih Wu, Wen-Hung Huang
Abstract  PDF
 
85 Customer Switching Factors in Service Industry
Shao-Cheng, Shih-Hsiung Hung, Cheng-Kang Lee
Abstract  PDF
 
99 The Effects of Brand Characteristics and Product Knowledge Toward the Purchasing Intentions of Brand Extensions
Mengkuan Lai, Sheng- Hsiang Li
Abstract  PDF
 
99 The Effects of Brand Characteristics and Product Knowledge Toward the Purchasing Intentions of Brand Extensions
Mengkuan Lai, Sheng- Hsiang Li
Abstract  PDF
 
 
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