SubscriptionsConferenceLoginAdvertisingHomeContact Us
College of Management
National Cheng Kung University
role: Email: password:
forgot username/passwordregister
Editor-in-Chief: Cheng-Chang Lin

Frequency: Quarterly
Month of Distribution:
March - June - September - December
Upcoming Issue
Current Issue
Available Issues
Order Information
Single Articles
Back Issues
Library Recommendation
APMR Homepage

Volume 11 Number 5 (October 2006)
Current Issue

273 Chinese in America: How They Give Gifts
Si-Jun Wang
Abstract  PDF
283 Chinese Husbands: A Path-Analytic Study of a Model of Family Buying Decisions
Stella L.M. So, Oliver H.M. Yau
Abstract  PDF
295 Conflict Resolution Strategies Among Hong Kong Chinese Women: Conceptualisation and Measurement
Simone C.L. Cheng, Oliver H.M. Yau
Abstract  PDF
303 Exploring the Moderating Effect of Culture on Association between Self-Orientated Moral Intensity and the Choice of Upward Influence Strategies: A Contrast of Asian MBAs from the Tourism Industry
Che-Jen Su, Kuo-Ching Wang
Abstract  PDF
315 Marketing to Retirees in Malaysia: A Study of Shopping Habits and Retail Needs
Fon Sim Ong, Guat Mey Chuah
Abstract  PDF
321 Psychological Correlates of Chinese Buffet Preferences: Based on the Perspective of Cultural Self-Construal
Wen-Bin Chiou
Abstract  PDF
331 Yuan: The Case of Chinese Pop Songs
Simone C.L. Cheng, Oliver H.M. Yau
Abstract  PDF
For Authors
Submission Guidelines
Manuscript Preparation
Sample Manuscript For Submission
Copyright Form
Manuscript Submission
Article Tracking
For Reviewers
Submit Review/See Review materials
For Editors
Tracking for Editors
General Information
Editorial Office
Editorial Board
Editorial Reviewer Board
Licensing and Permission

No. 1, University Road, Tainan, Taiwan, 70101. Email:
Copyright © 2007 College of Management, National Cheng Kung University All rights reserved.
Designed by hicube