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College of Management
National Cheng Kung University
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Editor-in-Chief: Cheng-Chang Lin

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Volume 16 Number 3 (September 2011)
Current Issue

211 Investigating the Relationships among E-Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions in Taiwanese Online Shopping
Miin-Jye Wen, Che-Hui Lien, Chung-Cheng Wu
Abstract  PDF
225 Program Trading Effects on KOSPI and KOSPI200 Futures Market
Sang-Bum Park, Hee -Seong Kim
Abstract  PDF
239 The Impact of Word of Mouth on Organizational Attractiveness
Shu-Yuan Chen, Jin-Feng Uen, Sz-Ping Peng, Shu-Hwa Chien
Abstract  PDF
255 The Mediating Role of Anticipated Guilt in Consumers’ Textbook Piracy Intention
Tai- An Lin ,Hung-Jen Su, Long-Chuan Lu
Abstract  PDF
277 The Relationship between Technology Industrial Cluster and Innovation in Taiwan
Hsieh-Sheng Chen
Abstract  PDF
289 Valuation of R&D Projects
Yu-Hong Liu
Abstract  PDF
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