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National Cheng Kung University
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Editor-in-Chief: Cheng-Chang Lin

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Volume 15 Number 3 (September 2010)
Current Issue

313 Modeling Retail Managers’ Perceptions of Logistics Services: An Empirical Study of 7-Eleven Outlets in Taiwan
Miin-Jye Wen, Che-Hui Lien, Kitty Wu, Chung-Cheng Wu
Abstract  PDF
325 Slot Allocation Planning for an Alliance Service with Ship Fleet Sharing
Hua-An Lu, Ching-Wu Chu, Pei-Yu Che
Abstract  PDF
341 A New Algorithm for Ranking Suppliers in Volume Discount Environments
Reza Farzipoor Saen
Abstract  PDF
359 Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase
Yu-An Huang, Ian Phau, Chad Lin
Abstract  PDF
377 Market Orientation and New Product Success: A Mediator Model Based on Intellectual Capital
Shu-Hua Chien
Abstract  PDF
391 Performance Efficiency of Offshore Business Groups in China
Wen-Min Lu, Shiu-Wan Hung
Abstract  PDF
413 Investigating the Antecedents of Customer Loyalty to Broadband Network Services in Taiwan
Chun-Wang Tsou, Chun-Hsiung Liao
Abstract  PDF
435 Consumer Socialization in the Western Quick Service Restaurants
Ching-Hsu Huang, Ken Smith
Abstract  PDF
453 The Effect of Corporate Image as an Affect Heuristic on Investors’ Decision Making
Hung-Jen Su, Chia-Jung Chang, Shih-Chieh Chuang
Abstract  PDF
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